In-Store Music Providers.

Music for selling, for shopping, to linger for longer, for meals out and meet-ups, tout suite or saunter.

White wavy lines background patternWoman dancing

Brands that sound better with Startle

music

  • brand distinctiveness
  • cover control
  • responsive atmospherics
  • repeat custom
  • brand consistency
  • top of mind
  • driving spend
  • increased dwell time
  • throughput control

Music is too powerful to be left in the background.

We start with music and multiply it. By curating a branded atmosphere guided by behavioural science, and delivering it at scale via killer tech, the outcome is so much more than music.

It’s what we call music+.

Keep scrolling to find out how we make magic happen with music, science and tech.

Music

Our algorithm is a dancer.

He’s also a foot tapper, a head bobber and, very occasionally, a gifted air guitarist. He’s a person, called James, and he does the job that most places leave to the robots.

Background music
iPhone showing Now Playing controlsiPad showing music schedule

Silence

Brand outcomes:

  • Awkward...

Music

Brand outcomes:

  • Background ambience

Curated music

Brand outcomes:

  • Brand-matched playlists

Proper profiling

Brand outcomes:

  • Brand-matched playlists
  • Drive business objectives
  • Commercially-sound strategy
  • Science-backed insight

Music +

Brand outcomes:

  • Brand-matched playlists
  • Drive business objectives
  • Commercially-sound strategy
  • Science-backed insight
  • Responsive atmospheric control
  • Perfectly replicated brand
  • World-class customer experience
<
>

Jammin’ till the jam is through.

What music could you be playing to achieve your objectives? Try our Rehearsal Room to design your atmosphere with intent.

Get started now
Behavioural Science Charts

Startle has provided me with a fantastic music service for over 4 years and their control panel is so easy to use.

I can tailor the music required in any of my sites and even use the system to promote special offers via their audio messaging feature.

Ben Palmer

Multi-site Operations Manager at Anytime Fitness

Yellow quote icon
Woman dancing

Expectancy Theory

Primacy Effect

Peak-End Rule

Expectancy Theory

Primacy Effect

Peak-End Rule

Expectancy Theory

Priming

Von Restorff Effect

Mood

Fundamental Attribution Error

Priming

Von Restorff Effect

Mood

Fundamental Attribution Error

Priming

Von Restorff Effect

Science

Get in the middle of a chain reaction.

There are no medals for nice music and wishful thinking, just a fair bit of risk. Leave that to others. Instead, let’s focus on the science behind good vibrations that curate atmospheres with real intention.

Behavioural science

There are many areas that behavioural science can be applied commercially, with music and atmosphere being some of the least exploited.

Startle are at the forefront in this area.

Richard Shotton

Consultant and author of the choice factory

Orange quote icon
People walking

Tech

Scales easy like Sunday morning.

Curating perfectly branded atmospheres is hard, scaling it consistently across an estate is, well, harder. Our tech makes good vibrations across your estate feel easy like Su- oh, you get it.

In-store technology

Startle have consistently been a great support to our stores. From their content management, music profiling and technical support, Startle have enabled us to create a seamless shopping atmosphere across our full store estate.

Iris McSweeney

Marketing Manager at schuh

Red quote icon
Trainers

“I cannot recommend their services highly enough. Having tried the rest, Startle certainly is the best.”

Mike Racz

- Dominos Pizza

Support center

Support

S-U-P-P-O-R-T. Find out what it means to me.

We ain't gonna do you wrong while you're gone. In fact, our support team are pretty relentless. So much so, the name kind of stuck... Our Relentless Support™ crew are even relentless 24/7/365, sing it Aretha.

Tell me more
Man with headphones
Colourful wave
White wavy lines background pattern
Latest news
Anatomy of an Oscar-winning song
Music

  •  

March 11, 2024

Anatomy of an Oscar-winning song

Let's take a look at what helps a song become a winner at the Oscars, and whether 2024's winner matches up.

Women in Hospitality - Breaking Barriers and Building Bridges
Latest research

  •  

March 4, 2024

Women in Hospitality - Breaking Barriers and Building Bridges

Brands are doing some amazing work to help break down the barriers that women still face working in hospitality today. Luckily, things are improving, but there’s still a fair way to go.

The Benefits of Digital Signage
Latest research

  •  

February 23, 2024

The Benefits of Digital Signage

Seeing is believing. Engaging your customers through vibrant visual displays can be a game-changer in your retail or hospitality experience.

Heard enough?

Get in touch to start playing your customers the kind of background music that creates those hair-tingling moments.

Request a quote
Woman kicking high